Hedonic Price Model of Table Olive in Turkish Markets: a Case Study of Bursa Province

Authors

  • Canan Ece TAMER Department of Food Engineering, Faculty of Agriculture, University of Uludag, Bursa (TR)
  • Vildan UYLAŞER Department of Food Engineering, Faculty of Agriculture, University of Uludag, Bursa (TR)
  • Bige İNCEDAYI Department of Food Engineering, Faculty of Agriculture, University of Uludag, Bursa (TR)
  • Hasan VURAL Department of Agricultural Economics, Faculty of Agriculture, University of Uludag, Bursa (TR)
  • Utku O. ÇOPUR Department of Food Engineering, Faculty of Agriculture, University of Uludag, Bursa (TR)

DOI:

https://doi.org/10.15835/nbha3713124

Keywords:

Gemlik variety olive, olive marketing, quality, price determination factors, consumer preferences, econometric model

Abstract

The overall appearance and size are the most effective factors for quality determination of olives. Moreover, quality classification and pricing of olives are done according to size namely the number of olive fruits per kilogram. The aim of this study was to designate the effects of some quality criteria: number of olive fruit/kg (188-363), width (14.23- 19.23 mm), height (18.23-24.17 mm), flesh/stone weight ratio (4.80-6.96) , total dry matter (41.27-47.19 %), total acidity as lactic acid (0.53-0.74 %), pH (5.10-5.29), total oil (21.70-26.77 %), fatty acid composition of raw table olives on price determination by hedonic model analysis. Statistical analysis of prices was done by using average retail prices of the samples. Lactic acid, flesh/stone weight ratio, total oil and linoleic acid factors had positive coefficients, so they positively affected the price. According to this model, main quality criteria affecting the price of olives were total acidity and flesh/stone weight ratio. Other factors did not significantly affect the table olive price. Especially the latter, since for the consumers, paying more would not only mean larger fruits but also a higher flesh ratio. Also, considering the factors having positive coefficients in price determination of table olives for both producers and consumers was important.

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Published

2009-06-30

How to Cite

TAMER, C. E., UYLAŞER, V., İNCEDAYI, B., VURAL, H., & ÇOPUR, U. O. (2009). Hedonic Price Model of Table Olive in Turkish Markets: a Case Study of Bursa Province. Notulae Botanicae Horti Agrobotanici Cluj-Napoca, 37(1), 219–223. https://doi.org/10.15835/nbha3713124

Issue

Vol. 37 No. 1 (2009)

Section

Research Articles
CITATION
DOI: 10.15835/nbha3713124

License

Copyright (c) 2009 Canan Ece TAMER, Vildan UYLAŞER, Bige İNCEDAYI, Hasan VURAL, Utku O. ÇOPUR

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

License:

© Articles by the authors; licensee UASVM and SHST, Cluj-Napoca, Romania. Papers published in the journal Notulae Botanicae Horti Agrobotanici Cluj-Napoca are open access distributed under the terms and conditions of the Creative Commons Attribution License (http://creativecommons.org/licenses).

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