Can Agritourism be a Viable Niche Market for the Small Romanian Fruits and Vegetables Producers?

  • Catalin-Razvan VÎNTU University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Maraști Boulevard, District 1, 011464 Bucharest
  • Aurel CHIRAN “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine Iasi, 3 M. Sadoveanu Alley, 700490 Iasi;
  • Elena LEONTE “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine Iasi, 3 M. Sadoveanu Alley, 700490 Iasi;
  • Marcela ȘTEFAN Academy of Economic Studies, Faculty of Agrifood and Environmental Economics, 5-7 Mihail Moxa St., District 1, 010961, Bucharest
  • Mugurel JITEA University of Agricultural Sciences and Veterinary Medicine, 3-5 Manastur St., 400372, Cluj-Napoca

Abstract

The paper investigates the main changes that have taken place in the Romanian fruits and vegetables supply chain over the past twenty years. Its sustainability is assessed using time-series data from different official and private data-bases applying statistic research methods. Results showed that the Romanian supply chain is dominated in terms of both inputs used and offer, by imports originating from different EU countries. The local subsistence and semi-subsistence farms cannot provide enough qualitative and quantitative products such as to penetrate the supermarkets, the main players from the market. Agritourism, a potential niche market, was investigated using sampling techniques. The guesthouses from one of the most important ecotourism destinations where assessed by face-to-face interviews. Results showed that even such short-marketing chains are unsustainable tools for the fresh fruits and vegetables products sectors. The lack of governance for the local producers does not allow them to enter on such niche market. All this findings can provide important incentives for better future targeted sectorial agricultural policies.

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Published
2016-12-14
How to Cite
VÎNTU, C.-R., CHIRAN, A., LEONTE, E., ȘTEFAN, M., & JITEA, M. (2016). Can Agritourism be a Viable Niche Market for the Small Romanian Fruits and Vegetables Producers?. Notulae Botanicae Horti Agrobotanici Cluj-Napoca, 44(2), 619-624. https://doi.org/10.15835/nbha44210570
Section
Research Articles